What is Email Marketing? And value add from the Digital Strategy
Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial /fundraising / informative messages to an audience.  It is one of the oldest and favourite tactics by any Marketer, often termed under the Guerrilla Marketing. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

Now, with Google Wave on the horizon. This tactic looks more promising than ever.

This Service is offered in the two sets one as the Strategic planned service and another as the standalone service.

As a Standalone service you can use the expertise of the Digital Strategy team to deploy your email marketing communication to your contact list. Our Best in the class technology would be used for your communication deployment, created by you. Once deployment you can ask for the reports for a week or in some cases till your event date. This all depends upon the activity preference.

Value Add in Email Marketing by Digital Strategy: Excellence in Email Marketing from last 10 years, we had delivered Email Marketing service to Cunard and Seaborne Cruises, Hong Kong Tourism Board, Thailand Corporate Events Board and Marriott from the Hospitality and Tourism Industry. Now with Web 2.0 and Google API’s the reporting is gone beyond the Open rates and click thru count. Now you can identify on individual basis which user has clicked on what link OR who forwarded it or who opened it twice. With the Personalized Newsletter and Promotional emails this is still the best way to engage your customer. VIEW SAMPLE REPORT.